It’s important to know why you do what you do. No, not for the money. It should never be all about the money!
It really is this simple:
I am in the business of helping small businesses, nonprofits, and individuals who want to effectively communicate with their clients and still maintain a thriving family life.
As a business owner you don’t have time to become a dynamo at design, advertising, marketing concepts and tools, what not to do, where your business needs to be online to create buzz for your business or even where not to be, how to present a cohesive message that creates urgency in your client quickly — ultimately leading to sales.
Of course, this is what everyone says they want. But we are really stubborn and we think we can do it all and be everything to all people. Well… how is it working for you so far.
I vow to cut out anything that doesn’t align itself with the above statement. Because it really boils down to these two things: serving others and nurturing relationships — so this should be the underlying purpose or “why” anyway right? No one ever got to the end of their lives and said, “Gee, I wish I had made more money and spent more time at the office.”
Take a moment to share the “why” that drives you and/or your business.
There are so many inspiring things out there in the world, especially in the design community.
My experience putting together event and wedding invitations has been exciting, though nothing compared to this unique wedding invitation with a paper record player! I sometimes wish I had time to just stroll around the various paper stores and soak up all the newest trends or pull things apart and figure out how they are supposed to work.
Another idea I stumbled upon today was a philanthropic effort that began with a simple coat-sleeping-bag concept from a design student that became The Detroit Empowerment Plan by housing and employing homeless women to create the new product at no cost for homeless people who wanted and needed it.
Design students idea for the Homeless becomes The Detroit Empowerment Plan
Of all the cool things that can be done, the “Wow Factor” of all these neat ideas and revolutionary concepts seems so empty if it doesn’t solve a problem or have a lasting effect on the society around it. The ideas and trends which constantly shape our world, politics, the way we communicate, and do business is … dare I say, fun to explore; yet I recognize that I simply want to have made some good effect on the world around me when I am gone. I don’t want my life to simply be the selfish acquisition of status and stuff! There’s nothing wrong with having nice things or creating a good life … but I desire something so intangible that I find it hard to see the purpose in just a decent design.
Is anything we do helping anyone in a lasting way? Maybe we aren’t supposed to know or maybe the true purpose hasn’t been revealed yet. So I continue, each day doing whatever I can and seeking… ever seeking a betterlife. No, perhaps not the “American Dream”, but perhaps the life you imagine you would have peace about in your final moments.