It’s important to know why you do what you do. No, not for the money. It should never be all about the money!
It really is this simple:
I am in the business of helping small businesses, nonprofits, and individuals who want to effectively communicate with their clients and still maintain a thriving family life.
As a business owner you don’t have time to become a dynamo at design, advertising, marketing concepts and tools, what not to do, where your business needs to be online to create buzz for your business or even where not to be, how to present a cohesive message that creates urgency in your client quickly — ultimately leading to sales.
Of course, this is what everyone says they want. But we are really stubborn and we think we can do it all and be everything to all people. Well… how is it working for you so far.
I vow to cut out anything that doesn’t align itself with the above statement. Because it really boils down to these two things: serving others and nurturing relationships — so this should be the underlying purpose or “why” anyway right? No one ever got to the end of their lives and said, “Gee, I wish I had made more money and spent more time at the office.”
Take a moment to share the “why” that drives you and/or your business.